utorok 9. decembra 2014
štvrtok 30. októbra 2014
3 P's ethical & unethical business in marketing + its strategy
Types of Unethical Behaviors : 1, sexual harassment or discrimination against their employees
2, use of Third- World sweatshops to produce their goods, use of child labor
3, employees who point out illegal practices or safety violations in the workplace
4, Deceptive marketing practices ( claiming qualities for a product that the product doesn't have, advertising lifestyles that a product doesn't support)
Types of Ethical Behavior : 1, does not encourage or advertise unsafe applications for a product
2, ethical marketing strategy highlights the dangers and gives clear instructions on how to avoid them.
3, ethical strategy collects data on the use of the product and takes steps to reduce or eliminate the hazards to the consumer.
4, offers quality products for real needs
2, use of Third- World sweatshops to produce their goods, use of child labor
3, employees who point out illegal practices or safety violations in the workplace
4, Deceptive marketing practices ( claiming qualities for a product that the product doesn't have, advertising lifestyles that a product doesn't support)
Types of Ethical Behavior : 1, does not encourage or advertise unsafe applications for a product
2, ethical marketing strategy highlights the dangers and gives clear instructions on how to avoid them.
3, ethical strategy collects data on the use of the product and takes steps to reduce or eliminate the hazards to the consumer.
4, offers quality products for real needs
streda 29. októbra 2014
Louis Vuitton - Image,Brand,Identity ?!
Mission statement of LV : Luxury, Elegance, Creativity, Art de Vivre
LVMH : Louis Vuitton & Moet Hennesy
- owns 60+ luxury products,companies,brands,,,,
Corporate Values :
1, "Be creative and innovate" (art & technology)
2,"Aim for product excellence" (QUALITY! - look & location of stores,items they offer,customers feel welcome in stores)
3, "Bolster the Image of our Brands with passionate Determination" ( It is the brand that speaks in each type of communication - speeches,messages,etc..)
4, "Act as Entrepreneurs" ( Groups organizational structure fosters efficiency,productivity & creativity)
5, "Strive to be the BEST in ALL we do" ( never be complacent,always try to broaden skills,improve quality of work,new ideas)
Brand Identity :
The LV monogram : International symbol of globettroting luxury
- The most valuable brand in luxury
- 19th century : Louis Vuitton brand = "journey"
"We say that travel has lost it's romance.It's become an duty rather than a pleasure" -Vuitton
"People are looking for brands as signifiers to make sense of a new world" ( People moved from villages into cities)
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