štvrtok 30. októbra 2014

3 P's ethical & unethical business in marketing + its strategy

Types of Unethical Behaviors : 1sexual harassment or discrimination against their employees
                                                    2use of  Third- World sweatshops to produce their goods, use of child labor
                                                    3employees who point out illegal practices or safety violations in the                                                                     workplace
                                                    4, Deceptive marketing practices ( claiming qualities for a product that the                                                              product doesn't have, advertising lifestyles that a product doesn't support)

Types of Ethical Behavior :   1, does not encourage or advertise unsafe applications for a product
                                                      2, ethical marketing strategy highlights the dangers and gives clear                                                                       instructions on how to avoid them.
                                                      3, ethical strategy collects data on the use of the product and takes steps                                                                to reduce or eliminate the hazards to the consumer.
                                                      4, offers quality products for real needs






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