LVMH : Louis Vuitton & Moet Hennesy
- owns 60+ luxury products,companies,brands,,,,
Corporate Values :
1, "Be creative and innovate" (art & technology)
2,"Aim for product excellence" (QUALITY! - look & location of stores,items they offer,customers feel welcome in stores)
3, "Bolster the Image of our Brands with passionate Determination" ( It is the brand that speaks in each type of communication - speeches,messages,etc..)
4, "Act as Entrepreneurs" ( Groups organizational structure fosters efficiency,productivity & creativity)
5, "Strive to be the BEST in ALL we do" ( never be complacent,always try to broaden skills,improve quality of work,new ideas)
Brand Identity :
The LV monogram : International symbol of globettroting luxury
- The most valuable brand in luxury
- 19th century : Louis Vuitton brand = "journey"
"We say that travel has lost it's romance.It's become an duty rather than a pleasure" -Vuitton
"People are looking for brands as signifiers to make sense of a new world" ( People moved from villages into cities)
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